DT
THE SPARK
2001
My journey into photography and media started with a fascination for how creativity drives connection. While studying Marketing and Advertising in University, I discovered the powerful link between art and business. After graduating, I began working in Brand Management, where I saw creativity in action daily. Yet, I longed for a more personal outlet for expression.
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That outlet came in the form of my first DSLR camera — A Sony Cybershot. Though modest by today’s standards, it was a gateway to a new world. With it, I began capturing the world as I saw it, often spending hours experimenting with light, composition, and angles. Every click of the shutter ignited a spark that quickly grew into a passion.
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In those early days, I wasn’t thinking about technical perfection; I was simply exploring. Photography became a way to tell stories without words, to find beauty in ordinary moments. It was transformative, a creative release that balanced my professional life with something deeply personal.
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While I didn’t realize it at the time, that small camera was shaping my future. It wasn’t just a hobby — it was the first step on a path that would eventually intertwine with my career in Media and Marketing. Looking back, it’s clear that those first experiments with photography were more than just a pastime; they were the beginning of a journey that would define who I am today.
2002
2003
2004
2005
2006
2007
THE CITY OF ANGELS
Relocating to California in 2004 brought me to the heart of the Advertising and Marketing world. Over the next six years, I worked with global firms like Omnicom Group, Saatchi & Saatchi, and DDB Needham, crafting campaigns for Fortune 500 companies. These experiences honed my professional skills and deepened my appreciation for creativity. But amidst the whirlwind of creativity and commerce, my camera remained a constant companion.
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Los Angeles, with its vibrant culture and endless contrasts, became a living, breathing canvas. The city’s energy inspired me to explore street photography — A passion sparked by a mentor who was a senior photographer for the Los Angeles Times. He introduced me to a collection of his black-and-white images from the 1970s, capturing raw, unfiltered moments of life in L.A.’s inner city. Those photos resonated deeply with me, inspiring me to seek out stories in everyday life.
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Street photography was unlike anything I’d done before. It demanded patience, instinct, and the ability to see beauty in fleeting moments. Emotion that needed to be captured from scenes that dissolved as fast as they appeared. It was far from any indoor studio, and even further from any form of art direction. From the glamour of Hollywood to the grit of Inglewood, I roamed the streets, capturing candid scenes that told powerful, untold stories.
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This period wasn’t just about developing a skill; it was about discovering a philosophy. Street photography taught me to embrace imperfection, to find emotion in motion, and to tell stories that weren’t staged or scripted. Little did I know, this passion for candid, authentic imagery would later translate seamlessly into my work in the tactical world where authenticity and precision are everything.
2008
2009
2010
2011
2012
2013
THE MEDIA REVOLUTION
2014
The 2010s brought a seismic shift in media with the rise of social platforms like Instagram. Photography was no longer confined to galleries or traditional publications; instead, it became an accessible, global phenomenon. For many media professionals, this era presented a stark choice: adapt or fade into obscurity. I chose to adapt, seeing these changes as an opportunity to push boundaries and expand my creative reach.
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I began using Instagram as a digital gallery, showcasing my work to a rapidly growing audience. What started as a personal outlet quickly turned into a professional breakthrough. Within two years, my photography caught the attention of iconic brands in the tactical industry, including London Bridge Trading, Aimpoint, and Vortex Optics. These opportunities gave me the chance to combine my love of visual storytelling with my deep appreciation for tactical gear and military culture.
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This period was a game-changer for my career. Social media democratized creativity, allowing me to collaborate with companies and individuals I might never have encountered otherwise. It also sharpened my skills as a photographer, pushing me to produce compelling, scroll-stopping images that resonated in a fast-paced digital landscape.
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More than anything, the media revolution reminded me that great photography isn’t just about the image — It’s about the connection it creates. Whether capturing a product’s details or the raw intensity of a tactical operation, my work became a bridge between brands and their audiences, bringing their stories to life in a way that felt authentic and powerful.
2015
2016
2017
2018
2019
THE CRAFT
2020
By 2016, my photography had found its true niche: the tactical world. This wasn’t a random choice — it was the culmination of years spent developing a deep understanding of firearms, gear, and military culture. As a lifelong firearms enthusiast, I had trained extensively in combat tactics and force-on-force scenarios with military and law enforcement professionals in Canada and the United States. This experience gave me an insider’s perspective, allowing me to capture tactical subjects with Integrity and accuracy.
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Photographing the tactical world was a unique challenge. Unlike studio shoots or controlled environments, these sessions required me to navigate unpredictable settings, from urban training grounds to sprawling outdoor ranges. My background in street photography proved invaluable here; it had taught me to adapt quickly, anticipate moments, and find emotion in high-pressure situations.
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This period was also a time of immense growth. I refined my technical skills, experimenting with lighting, composition, and post-production techniques to elevate my work. Every project pushed me to tell better stories, whether showcasing the intricate craftsmanship of a piece of gear or the intensity of a training scenario.
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By blending my passions for photography, marketing, and tactical culture, I created a style that resonated with both brands and their audiences. This wasn’t just about taking pictures — it was about capturing the spirit of a community that values strength, resilience, and purpose.
2021
2022
2023
2024
PRESENT
FROM SPARK TO BLAZE
Today, I’m proud to work as a Marketing Manager in the Canadian defense sector, overseeing branding and media for a supplier of tactical equipment to military and law enforcement agencies. This role has allowed me to merge my professional expertise with my creative passions, producing work that is both impactful and meaningful.
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Photography remains at the heart of everything I do. Whether I’m shooting product imagery, documenting training scenarios, or creating video content, I strive to tell stories that honor the professionals I work with. My current position has also given me access to resources and collaborations that have elevated my media production to new heights.
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This is, without a doubt, the most fulfilling chapter of my journey so far. Every photoshoot feels like an opportunity to push the boundaries of what’s possible, capturing moments that inspire, inform, and connect.
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As I look to the future, I’m excited to see where this path leads. Whether behind the camera or in the editing suite, I’m committed to continuing this journey, one frame at a time. For me, photography is more than a profession—it’s a way of life, a way of seeing, and a way of sharing the stories that matter most.
